About Me
Hi, my name is Galen and I’m a multidiscipline marketing professional skilled in design, production, and analysis I’ve used my skills to support companies in reaching their goals. Combined with my education and experience I have created new products, effective marketing collateral, and supportive assets.
Summary
Marketing professional with emphasis in design production; strengths include:
- Managing brand identity by managing and designing assets while maintaining a consistent aesthetic
- Designing assets that illustrated complicated concepts and technical information
- Allocating resources to maintain production schedules to assure on time delivery of assets
- Implementing processes and procedures for rapid distribution and access of marketing materials
Technical Skills
- Photoshop, Illustrator, InDesign, Sketch
- Drupal, WordPress, Magento, Shopify, Constant Contact
- Microsoft Word, Excel, Power Point, Keynote, Adobe Acrobat
- Jira, SEO, Keyword Tool, Google Analytics, Google Suite
Professional Experience
Astronomy Society of The Pacific, San Francisco, CA 2019 – Present
Digital Content Coordinator
- Engaged target audience with emails created using new brand aesthetic
- Optimized digital graphics used in informational pages and digital marketing campaigns
- Conceptualized website architecture to divide secure information from general content
Lawrence Berkeley Laboratory-Energy Technologies Area, Berkeley, CA 2019 – 2020
Media Coordinator
- Maintained brand consistency by maintaining and designing assets with brand aesthetic
- Supported various departments and teams by producing high quality graphics for promotional materials
- Designed technical and non-technical graphics for print or digital publication
- Facilitated subcontractors in the production and completion of special projects
Collective Health, San Francisco, CA 2018
Open Enrollment Marketing Production Project Manager
- Managed production schedule to assure materials produced and delivered on schedule
- Developed procedures to make production and project communication more efficient
- Coordinated the production and distribution of marketing materials used in promotional campaigns
VIDA & Co., San Francisco, CA 2016 – 2017
Graphic Designer/Creative Lead-Production
- Supervised product development team to produce products up to brand standards
- Revised artwork including editing and color correcting for purpose of mass productions
- Worked with vendors to develop processes of receiving and producing custom designs
- Reduced rate of returns by 80% due to effective training of design production team
Eaton Cooper, Richmond, CA 2013 – 2016
Marketing Specialist
- Created a unified brand aesthetic implemented in print and digital marketing materials
- Increased customer engagement through customer support and marketing assets
- Produced technical and non-technical graphics used to communicate product applications
- Implemented procedures for the efficient production and distribution of marketing assets
- Assisted in business development by providing data tracking sales and forecast trends
Education & Certifications
Bachelor of Science, Advertising, The Art Institute of California-San Francisco, San Francisco, CA 2010
Certificate of Design and Make Infographics, Michigan State University on Coursera 2016